	exclusive \| $7,500	supporting \| $3,500
Exclusive sponsorship of annual COU	Included
Sponsor logo on the searchable resource page	Included	Included
Sponsor recognition in counselor outreach emails	Included	Included
Two (2) sponsored social posts before and during launch	Included
Logo inclusion in NACAC newsletters promoting the resource	Included
Recognition in related media announcements	Included	Included
Banner ad in research-focused email campaigns	All 3 placements	One (1) of three (3) available placements
Sponsored content article on student access trends	Included
Industry Insights webinar focused on college enrollment opportunities	Included

	exclusive \| $7,500	post-event \| $3,500
Exclusive sponsorship of one convening	Included
Welcome remarks	Included
Logo on event registration page	Included
Sponsor recognition on recruitment communications	Included
Logo on post-event summary report	Included	Included
Sponsored content focused on research roundtable topic and content	Industry Insights webinar	15-minute Tech Demo video deployed via post-event summary report
Attendee list (opt-in)	Included	Included

	Annual \| $8,500	monthly \| $2,500
Sponsor of all NACAC-led research publications	12-months	1-month
Logo placement on each report download page	Included	Included
Recognition in publication announcement emails	Included	Included
Social media recognition	Monthly	Contracted Month
Invitation to participate in an annual research advisory roundtable	Included
Recognition in related media announcements	Included	Included
Banner ad in research-focused email campaigns	All 3 placements	One (1) of three (3) available placements

	leadership \| $15,000	Impact \| $10,000	amplification \| $5,000
Exposure on NACAC research page	Homepage feature for 2-weeks and listing stays active for 120-days	Listing stays active for 120-days	Listing stays active for 90-days
Branded landing page/resource page	Included	Included	Included
Dedicated email deployment to selected research audience	Included	Included	Included
Social media promotions	Three (3)	Two (2)	One (1)
Exclusive sponsor designation for the research piece	Included	Included	Included
Inclusion in one edition of The Bulletin	Included	Included	Included
Executive quote included in promotional announcement	Included	Included
Industry Insights webinar focused on research/report topic	Included	Included
Solutions Showcase focused on research/report topic	Included	Included

	exclusive \| $12,000	supporting \| $5,000
Exclusive sponsorship of annual SOCA release	Included
Sponsor logo on the SOCA landing page	Included	Included
Sponsor logo on the report download page	Included	Included
Recognition in report announcement email	Included	Included
Recognition in national press release announcing findings	Included
Dedicated social media promotion tied to release week	Included
Banner ad in research-focused email campaigns	All 3 placements	One (1) of three (3) available placements
Recognition on webinar discussing key findings	Included	Included
Opportunity to provide a brief executive quote or welcome remarks in companion content	Included
Lead-generation opportunity through report download sponsor recognition	Included	Included
Sponsor logo included on presentation slide deck used for briefings	Included	Included

Digital Billboards

Graphic Specs

1920 x 360 px JPEG or PNG with 72 DPI

Design Notes

Design your artwork at 1920 × 360 pixels.
The display is made up of three 640 × 360 monitors positioned side-by-side.
Keep all critical text, and logos, inside the safe zone and away from the monitor edges and bezels.
Extend background images and graphics across the full 1920 × 360 canvas for a seamless appearance.
A Photoshop template was provided via email for all Digital Billboard purchasers. If you need to have the template re-sent, please email [email protected].

Submission Deadline

Graphics are requested by no later than September 10, 2026. Graphics may, and are encouraged to, be submitted prior to the deadline.

How to Submit Ads

Email your graphic to [email protected].

ONSITE PROMOTIONAL MATERIALS

Thank you for your support of NACAC events! Digital proofs of onsite promotional materials should be submitted as soon as possible at time of contract to avoid undue rushes for production and shipping.

How to Submit Promotional Materials

Submit a digital proof of your intended promotional material/item(s) to [email protected].
Your proof will be submitted to NACAC for review and possible feedback/edits. It is the sponsor’s responsibility to implement all required edits and return an updated digital proof for review and approval.
Once approved, you will receive a confirmed quantity for production and instructions on where and by when the shipment needs to be received.
Once the shipment is sent, please submit the tracking information below back to [email protected] so that we can keep an eye on your promotional material/item(s) and locate them onsite.

Number of cartons/boxes
Shipper (i.e. UPS, FedEx, etc.)
Tracking number(s)

Promo Tips & Best Practices

Refer to events by their formal and correct name, avoiding abbreviations when possible. Check the event website to confirm the official event name.
Include a clear call to action that encourages attendees to visit your website, connect with your team, or stop by your exhibit booth.
Consider promotional items that attendees can use, rather than standard marketing collateral. Think calendars, notebooks, pens, charging accessories, coupons, or other practical items.
Select giveaways that provide value to attendees and align with their professional needs or interests.
Include a QR code or other easy-to-use method that helps attendees learn more about your company after the event.
Focus on quality, portability, and sustainability to maximize the impact and longevity of your promotional item.

Submission Deadlines

The due date listed in your reminder email is representative of the cutoff for recognition on printed signage and/or digital placements. Materials may still be accepted after these deadlines. Please contact [email protected] or your Account Executive if you have questions about the nearest or other upcoming deadlines.

About NACAC

The National Association for College Admission Counseling (NACAC), is an organization of more than 28,000+ professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education. Directors, deans, vice presidents, chancellors, program managers, and counselors working in colleges, universities, high schools, school districts, and community-based organizations are NACAC members. Independent consultants also comprise the membership.

The Journal of College Admission

About

Editorial Calendar & Rates

Specs

Digital Edition

NACAC’s digital quarterly flagship publication, The Journal of College Admission, offers readers resources from thought leaders tracking the pulse of college admission counseling; the foremost authorities on trends, data, and research; and members dedicated to ethical college admission.

Each issue is eblasted to more than 20,000+ association members and subscribers, and lives on the NACAC website.

secondary, postsecondary, independent education consultants, and others who support students in the college admission process

2025

The Journal of College Admission

About

Editorial Calendar & Rates

Specs

Digital Edition

DEADLINES

Issue	ad close	Art due	Publish Date
Winter 2026	Dec. 12, 2025	Dec. 21, 2025	Jan. 2026
Spring 2026	Mar. 13, 2026	Mar. 22, 2026	Apr. 2026
Summer 2026	June 15, 2026	June 22, 2026	Jul. 2026
Fall 2026	Sept. 21, 2026	Sept. 28, 2026	Oct. 2026

*Please note these are subject to change.

RATES

Size	One Issue	Two or more Issues*
Inside Front Cover	$3,400	$3,200 each
Full Page	$2,200	$2,000 each
Half Page	$1,400	$1,200

* All insertions are consecutive

Placement	Price	Specs
Full Page	$2,500	8.5×11

The Journal of College Admission

About

Editorial Calendar & Rates

Specs

Digital Edition

AD SPECIFICATIONS

Position	Size
Full Page	8.5 x 11” 215.9 x 279.4 mm Click-through URL
Half Page	7 x 4.75” 190.5 x 120.65 mm (landscape) Click-through URL

To submit your ad, export as a PDF with bleed and upload to the send my ad portal

The Journal of College Admission Digital Edition

About

Editorial Calendar & Rates

Specs

Digital Edition

AD OPPORTUNITIES

Opening Half-Page Sponsorship

The reader opens the digital version of The Journal of College Admission and the half page ad is placed next to the cover.

Pop-Up Ads

The ad appears as the magazine or story loads and remains onscreen until closed by the reader.

PLacement	Price	Specs
Digital Edition Sponsorship Maximize your exposure when you purchase this exclusive opportunity (limited to 1 per issue)! Purchase includes a custom background image that appears ‘behind’ the digital edition as well as a clickable logo to appear in the lower, right-hand corner of the digital publication.	$1,000 per issue	1920 x 1080 px (3:2 aspect ratio) JPEG background image (recommended to include imagery or pattern vs. text, as the digital edition publication will overlay much of the graphic) 600 x 600 px PNG logo (no background) and click through URL (advertiser may also include “Thank you to our sponsor” above the logo image as a part of the PNG)
Embedded Video Upgrade Utilize the power of video content when you enhance your traditional, digital edition ad with an embedded video file that readers can view within the digital edition. This opportunity is non-exclusive, but limited to 3 advertisers per issue.	$450 each	Video embed link from YouTube, Vimeo or Wistia

View Placements

The Bulletin E-newsletter

NACAC’s e-newsletter, the Bulletin, is delivered to all NACAC members. Published and emailed to members, the Bulletin keeps members abreast of the latest news in the profession and from the association.

ADVERTISING OPPORTUNITIES

Position	Dimensions	2x per month
Banner 1	560 x 100 px JPG or PNG + click through URL	$1,000
Inline Banner	560 x 100 px JPG or PNG + click through URL	$800

Ads should be a minimum of 72 ppi. All ads are linked to the website of your choice.

Digital Ad Deadlines

2026 Distribution Dates

January – 8, 22
February – 5, 19
March – 5, 19
April – 2, 16, 30
May – 14, 28
June – 11, 25
July – 9, 23
August – 6, 20
September – 3, 17
October – 1, 22
November – 5
December – 3

Email Broadcasts & Direct Mail Lists

Connect your brand with the professionals shaping enrollment, recruitment, and student success strategies across higher education. Email broadcast and direct mail opportunities help you reach a targeted audience of decision-makers through trusted channels that drive awareness and engagement.

List Sizes & Rates

Email Broadcasts

Direct Mail

Email Broadcasts

Reach college admission and enrollment professionals through a trusted NACAC communication channel. Email broadcasts deliver your message directly to an audience that influences purchasing decisions, recruitment strategies, and student success initiatives. It’s an effective way to build awareness, generate engagement, and connect with professionals actively seeking innovative solutions.

Direct Mail

Stand out with a tangible marketing experience that puts your message directly into the hands of college admission decision-makers. NACAC direct mail helps advertisers break through digital clutter, strengthen brand recognition, and create lasting impressions with a highly targeted audience. Ideal for organizations looking to increase visibility and build meaningful connections across the admissions community.

List Sizes & Rates

Promote your organization, programs, products, services, scholarships, events, or educational resources to a highly targeted audience. Whether your goal is building awareness, generating leads, increasing participation, or driving student referrals, NACAC’s lists help connect your message with the professionals who influence students’ educational journeys.

audience	Subscribers	direct mail	email broadcast
Full File	20,650	$4,500	$5,000
College/University Only	9,600	$2,500	$3,000
Secondary Schools Only	6,550	$1,750	$2,250
Community Organizations	430	$1,500	$2,000
Independent Educational Consultants	1,750	$1,500	$2,000

Event Marketing

Whether you’re putting your brand in front of attendees before an event begins to become part of their conference planning process or keeping the momentum going after the conference ends with targeted follow up to an engaged audience, event marketing extends the value of your investment and helps convert interest into meaningful conversations. Advertisers must be an exhibitor and/or sponsor of the event to purchase attendee direct mail or email broadcasts to event attendees.

timing	direct mail	email broadcast
Pre- or Post-National Conference	$2,500	$3,500

Email Broadcasts

List Sizes & Rates

Email Broadcasts

Direct Mail

Why Email Broadcasts?

Reach Decision-Makers Directly
Deliver your message straight to college admission, secondary school counselors and enrollment professionals through a trusted NACAC communication channel.

Drive Brand Awareness
Increase visibility among higher education leaders who influence strategy, technology investments, and student engagement initiatives.

Promote Timely Opportunities
Share product launches, research, events, webinars, and resources when your audience is most likely to take action.

Generate Qualified Engagement
Connect with professionals actively seeking solutions to support recruitment, enrollment, and student success goals.

Benefit from NACAC’s Trusted Reputation
Align your brand with a respected association that serves the college admissions community.

Email Broadcast Application

National Conference Email Broadcast Application

Target your marketing to National Conference attendees! Must be an exhibitor and/or sponsor of the National Conference to purchase. Learn more about participating by clicking HERE.

Email Broadcast Specs

Direct Mail

List Sizes & Rates

Email Broadcasts

Direct Mail

Why Direct Mail?

Stand Out Beyond the Inbox
Capture attention with a tangible marketing piece that rises above digital clutter and competing online messages.

Create Lasting Brand Recall
Physical mail often remains visible longer, helping reinforce awareness and improve message retention.

Reach a Highly Targeted Audience
Put your brand directly into the hands of college admission, secondary school counselors and enrollment professionals across the NACAC community.

Support Integrated Marketing Campaigns
Strengthen digital advertising efforts by extending your message across multiple channels and touchpoints.

Make a Stronger Personal Connection
Direct mail creates a memorable brand experience that can help move prospects from awareness to consideration.

Direct Mail Application

National Conference Direct Mail Application

Target your marketing to National Conference attendees! Must be an exhibitor and/or sponsor of the National Conference to purchase. Learn more about participating by clicking HERE.

Need help printing and sending your Direct Mail piece? Contact [email protected] for an estimate.

Submit Direct Mail Proof

Email Broadcast File Specifications

This limited-inventory opportunity allows your company to provide a fully-created HTML email to be sent to a targeted audience of your choosing. Please carefully review the requirements below and adhere to the digital ad production schedule to ensure a timely deployment.

HTML Materials Requirements for Advertisers

Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
- .HTM or .HTML File – FINAL HTML FILES ONLY. Any images used in your email must be linked back to an active website.
- .TXT FILE – FINAL TEXT ONLY COPY OF THE FILE. Including all URLs as needed
Footer must include; Company Name, Full Address, Email Address and Unsubscribe Text
Subject line for email (40 characters maximum)
Pre-Header text for the email (75 characters maximum)

HTML Requirements

HTML emails should either be build in an outside HTML editor like Dreamweaver or inside an Email platform editor
600-650 px wide
Uses inline CSS styles and does not reference an outside CSS stylesheet (like a webpage would)
80/20 text to graphic ratio
Includes a text version
Does not use background images
Does not contain full URLs in the message body. Must use hyperlinks like “Click here” to prevent blacklisting domains in an email
Uses responsive HTML mark-up code to render correctly on mobile devices and tablets, etc.
Not generated in Microsoft Office or similar platform
Contain straight HTML, no JavaScript or embedded items like videos

Deadlines and Proofing

Must provide materials for the month running, according to the Digital Ad Deadlines
All content is subject to review by NACAC
Necessary alterations are the responsibility of and at the expense of the advertiser
Materials that do not meet stated advertising specifications will be rejected
Once the advertiser-provided HTML is approved by NACAC, a proof from NACAC’s email system will be sent for advertiser approval
A delay in materials or advertiser approval could jeopardize the send date and result in not running at all; or pushing out several months due to the popularity of this email blast opportunity

Helpful Hints For Positive Metrics

Make sure the “Subject Line” is positive and consider promotion of an “offer” in the “Subject Line”

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own.

Provide your campaign budget and your ads will run until contracted impressions are met on NACAC’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Rates

	RATE	Duration	Impressions
Package 1	$3,150	3 months	90,000
Package 2	$5,250	3 months	150,000
Package 3	$8,400	4 months	240,000

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

300×250
300×600
160×600

320×50
300×50
728×90

Click-through URL

Recommended Ad Formats:

JPG or PNG (Static Image)
GIF (Animated – Max. 15 seconds of looping)

Retargeting FAQs

Digital Ad Best Practices & Deadlines

Website Advertising

Maximize your exposure with website advertising opportunities—designed to help you reach the right audience and elevate your impact.

College Openings Update

April-August

The College Openings Update has been a valuable resource for NACAC members for over 30 years as a means to provide prospective freshmen and/or transfer students for the fall term with colleges and universities that are still accepting applications.

Learn More

NACAC Learn

Expand your reach and showcase your brand on NACAC Learn—the premier learning management system for College Admission professionals. Advertise to a targeted audience of engaged learners and elevate your visibility within the NACAC community!

Learn More

NACAC Engage

Looking to connect with a highly engaged audience of college admission counseling professionals? NACAC Engage provides the perfect platform to position your brand in front of decision-makers, influencers, and thought leaders in the college admission space.

Learn More

College Openings Update

The College Openings Update has been a valuable resource for NACAC members for over 30 years as a means to provide prospective freshmen and/or transfer students for the fall term with colleges and universities that are still accepting applications.

This highly anticipated update is widely promoted through targeted email campaigns and social media outreach, ensuring maximum visibility and engagement.

April-August 2025

Exclusive Sponsorship

$5,500

Align your brand with NACAC’s trusted research by sponsoring the College Openings Update page. This exclusive opportunity offers high-visibility recognition alongside timely, data-driven insights relied on by counselors, educators, and higher education leaders, positioning your organization at the center of an essential industry resource.

Logo included in dedicated emails promoting the College Openings Update
Logo included on social media posts highlighting the College Openings Update
Header on the COU page recognizing your company as the official sponsor (728×90 px display ad (PNG/JPEG)
Click through URL)
Sponsored content placement on the NACAC website

AD Size	Rate	Specs
Right Side Rectangle Ad (5 available)	Rectangle 1 – $1,250 Rectangle 2 – $1,000 SOLD Rectangle 3 – $850 SOLD Rectangle 4 – $850 SOLD Rectangle 5 – $850	300×250 px display ad (PNG/JPEG) Click through URL
Footer Banner (1 available)	$750 SOLD	728×90 px display ad (PNG/JPEG) Click through URL

	Rate	Impressions
Retargeting	$3,150	90,000
Retargeting	$1,050	30,000

NACAC Engage Advertising

Looking to connect with a highly engaged audience of college admission counseling professionals? NACAC Engage provides the perfect platform to position your brand in front of decision-makers, influencers, and thought leaders in the college admission space.

2024

In 2024

2024

NACAC Engage is a member-driven platform that supports a thriving, collegial community of college admission counseling professionals through peer-to-peer learning and collaboration.

Why Advertise on NACAC Engage?

Targeted Reach – Place your message in front of a dedicated community of admission counseling professionals who are actively discussing best practices, strategies, and industry trends.
High Engagement – Members rely on NACAC Engage for peer-to-peer learning and collaboration, making it the go-to resource for valuable insights. Your ad will be seen in a trusted, content-driven environment.
Brand Visibility Where It Matters – Whether through community threads, special interest groups, or topic-driven discussions, your brand will be showcased where professionals are already engaged.
Direct Access to Decision-Makers – Many members influence institutional policies, programs, and student outreach, providing a unique opportunity to connect with potential clients or partners.

Position	Dimensions	6 Months	12 months
Leaderboard	964 x 125 620 x 125	$2,400	$3,600
Rectangle	300 x 250	$1,800	$3,000
Footer	962 x 125	$1,200	$1,800

NACAC Engage

All ads are displayed on the homepage and throughout the platform.

NACAC Learn Advertising

Expand your reach and showcase your brand on NACAC Learn—the premier learning management system for College Admission professionals. Advertise to a targeted audience of engaged learners and elevate your visibility within the NACAC community!

In 2024

Advertising on NACAC Learn offers an exclusive opportunity to connect with college admission professionals who are actively engaged in their field. With access to a focused audience of learners, your brand can stand out in a trusted, educational environment. By promoting on this platform, you’ll increase your visibility among professionals who influence admissions decisions, all while positioning your brand as a valuable resource in the NACAC community. Reach the right people, elevate your presence, and create lasting connections within the college admission industry.

Position	Dimensions	3 Months
Leaderboard	870 x 250px	$1,500
Rectangle	300 x 250px	$900

NACAC Learn

Digital Ad Deadlines

2026 DIGITAL AD DEADLINES

MONTH AD iS RUNNING IN	ART DEADLINE
January	12/15
February	1/15
March	2/13
April	3/13
May	4/15
June	5/15
July	6/15
August	7/15
September	8/14
October	9/15
November	10/15
December	11/13

2027 Digital ad deadlines

Month ad is running in	Art deadline
January	12/15/2026
February	1/15
March	2/15
April	3/15
May	4/15
June	5/15
July	6/15
August	7/15
September	8/16
October	9/15
November	10/15
December	11/15

Ad Submission Requirements

Send digital ad materials to: [email protected]
When emailing us your materials, please include the client acronym in your subject line.
All advertisers are subject to review and publisher’s advertising policies.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Digital Ad Best Practices

Advertiser Design Packages

Is your team tight on time? We can jump in and create your ad for you—for a small design fee. Think of us as an extension of your team when bandwidth or resources are stretched.

Package 1

$1,500

Deliverables:

15-minute discovery/kickoff with AE, AM, MM & client
2 design concepts
Content/copy written by YGS (Copy, images, and CTA, etc.)
Final print-ready PDF or HTML

Package 2

$800

Deliverables:

15-minute discovery/kickoff with AE, AM, MM & client
1 design concept
1 round of revisions
Up to 3 Shutterstock images
Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Package 3

$400

Deliverables:

15-minute discovery/kickoff with AE, AM, MM & client
1 design concept
Final print-ready PDF or HTML

*YGS does not write the ad/email copy as part of this package. All copy, and CTAs must be supplied in full.

Additional Options

Ad Resize

$100

Deliverables:

Ad resized to new specs*
A final print-ready PDF file

*If the new ad size is significantly different from the original ad size, additional fees may apply

HTML Conversion

$150

Deliverables:

Conversion of sponsored email to html*

*All email content must be supplied upfront—including copy, images, layout, and all supporting assets—for us to convert your email to HTML. PDFs or screenshots will not be accepted.

**$125 design fee required for any expedited design work due in less than 48 hours

Where College Admission Counseling Professionals Unite

September 23-25, 2027 | Kansas City, MO

About

Sponsorships

Exhibits

Pre-Conference Workshops

Make an impact while increasing your brand awareness when you sponsor the NACAC Conference 2027! Sponsorship opportunities are available to suit the needs of every budget! Aligning sponsorship with your brand can help you meet your marketing goals and give your organization additional exposure to 6,000+ college admission counseling professionals. Have a new idea for sponsorship? Let’s connect!

Sponsorships

Partner with NACAC to elevate your brand and connect with the professionals shaping the future of higher education.

With sponsorship opportunities designed for every budget, you’ll gain meaningful visibility, generate valuable leads, and build lasting relationships with key decision-makers across the college admission community.

Learn More

Exhibits

Exhibit booth selection is NOW OPEN!

72% of attendees say interacting with an exhibitor increases their likelihood to do business.

Attendees are engaged and ready to do business with your organization. 75% of attendees are involved in the purchasing decision-making process.

Not convinced yet? View the Exhibitor Report and click the button below to learn more about 2027 exhibit opportunities!

Learn More

Pre-Conference Workshops

Invest in the next generation of enrollment and counseling leaders through NACAC’s premier professional development workshops.

Sponsorship provides exclusive visibility, direct engagement opportunities, participant lead generation, and year-round thought leadership exposure through an included Industry Insights webinar, while positioning your organization alongside the profession’s most influential emerging and senior leaders.

Learn More

Based on 2024 attendee data

About

Sponsorships

Exhibits

Pre-Conference Workshops

Sponsor the Annual Conference!

View the Prospectus

Why Sponsor?

By partnering with NACAC, your organization aligns with a profession that is collaborative, mission-driven, and committed to making higher education accessible to all. Sponsorship provides a unique opportunity to showcase your brand, highlight your solutions, and connect directly with influential decision-makers.

With a wide range of sponsorship levels to fit every budget, you’ll gain access to:

Expanded visibility and enhanced branding opportunities.
Increased lead generation and relationship-building.
A lasting impression on a diverse audience of professionals shaping the future of higher education

DON’T MISS THE CHANCE TO ELEVATE YOUR ORGANIZATION’S PRESENCE AND IMPACT AT NACAC CONFERENCE 2026!

Sponsorship Benefits

Benefits as listed below are earned by purchasing multiple individual sponsorship opportunities. Sponsor will be recognized at the highest applicable tier.

	premier $100K+	Diamond $75K-$99K	Platinum *$50-74K*	gold $25K-$49K	general $15K-$24K
Complimentary registrations	Eight (8)	Six (6)	Four (4)	Three (3)	Two (2)
Early-bird registration extension – 8-weeks prior to NACAC Conference 2026	✔️	✔️
Logo recognition (with link) on Our Sponsors page on NACAC Conference 2026 website	✔️	✔️	✔️	✔️	✔️
Logo recognition on official NACAC promotions including emails, website, social media, and onsite signage	✔️	✔️	✔️	✔️	✔️
Opportunity for a Premier Sponsor Spotlight page on NACAC Conference 2026 website	✔️
Full registration list with name, title, institution name, address, and registration type	✔️	✔️
Email broadcast	One (1) pre-conference AND one (1) post-conference	One (1) pre-conference AND one (1) post-conference	One (1) pre-conference OR one (1) post-conference
Advertisement in The Bulletin (pre- and post-conference)	Two (2) full-size	One (1) half-size
Advertisement in The Journal of College Admission (post-conference)	Two (2) full page*	One (1) full page	One (1) half page	One (1) half page
Mobile app push notifications	Three (3)	Two (2)	One (1)
Ad retargeting package	100,000 impressions	50,000 impressions	25,000 impressions

*Sponsor(s) will receive one (1) full page advertisement in two different issues (i.e. Fall and Spring).

About

Sponsorships

Exhibits

Pre-Conference Workshops

Exhibit at the Annual Conference!

View the Floorplan

Booth Selection

Let us help you to identify the best booth size and location for you! Each 10’x10′ booth includes 2 complimentary full conference exhibitor registrations. Pricing is based on booth location.

Member Rates

	Premium	Upgrade	Standard
Through 1/31/2026	$2,450	$2,250	$2,050
2/1/2026 – 6/30/2026	$2,550	$2,350	$2,150
7/1/2026 – 9/25/2026	$2,650	$2,450	$2,250

Non-Member Rates

	Premium	Upgrade	Standard
Through 1/31/2026	$2,550	$2,350	$2,150
2/1/2026 – 6/30/2026	$2,650	$2,450	$2,250
7/1/2026 – 9/25/2026	$2,750	$2,550	$2,350

If your company has exhibited at a past Annual Conference, contact [email protected] or your Account Executive with your preferred booth location. New vendors are required to complete and submit the New Vendor Application for review and approval.

Emerging Innovators Zone

The Emerging Innovators Zone highlights early-stage companies and organizations bringing fresh, forward-thinking solutions to the college admission and counseling
space. Booths will be assigned by your Account Executive or Show Management. Booths are assigned in chronological order.

Each Emerging Innovator will receive:

A pre-conference promotional feature
Dedicated “zone” marketing
1 complimentary full conference exhibitor registration

Emerging Innovator Application

	Rate
Through 1/31/2026	$1,700
2/1/2026 – 6/30/2026	$1,750
7/1/2026 – 9/25/2026	$1,800

About

Sponsorships

Exhibits

Pre-Conference Workshops

All workshop sponsors receive:

15-minute sponsor message at the beginning of the workshop
Acknowledgment in session promotional materials
Contact information for participants who opt in to receive information from the Workshop sponsors
Opportunity to host one (1) Industry Insights webinar in 2027
Continued ‘right-of first-refusal’ selection priority for 2028 Workshop

AMMI

$8,000

The Admission Middle Management Institute (AMMI) offers a unique and impactful professional development experience designed specifically for mid-level professionals in the field of college admission. This program supports rising leaders as they navigate the complex challenges of middle management while preparing for senior-level roles.

AMMI equips participants with the tools, strategies, and confidence needed to lead effectively within their offices and institutions!

Enhance your sponsorship with an optional Happy Hour Social—flexible packages available!

LEADING

$8,000

As the landscape of college admission continues to evolve, so too does the role of college counseling. Leading a Dynamic College Counseling Program (Leading) is designed to empower counseling professionals with the tools, insights, and resources needed to navigate this ever-changing environment. This program supports participants in strengthening their leadership skills and enhancing their impact within their school communities and beyond.

Enhance your sponsorship with an optional Happy Hour Social—flexible packages available!

ENROLLMENT LEADERSHIP FORUM

$25,000

The Enrollment Leadership Forum (ELF) is a premier gathering that explores the complex and evolving role of senior admissions leaders. The forum provides a unique platform for these leaders to collaborate and exchange insights on the critical challenges they face in shaping the future of enrollment management.

Happy Hour Social (Included)

Logo recognition on event sign
2 drink tickets/person (up to 75 attendees)
Option to increase drinks and room capacity
Branded napkin
Logo recognition on promotional materials

NACAC College Fairs

Fall and Spring

Free and open to the public, National College Fairs allow students and parents to interact with admission representatives from a wide range of postsecondary institutions! Click the Learn More button below to view the full schedule of seasonal fairs.

View the Prospectus

Learn More

Emerging Innovator Zone

Thank you for your support of the NACAC National Conference and the Emerging Innovator Zone! Your participation includes:

A pre-conference promotional feature
Dedicated “zone” marketing
1 complimentary full conference exhibitor registration

Promotional Feature Specs

Length: about 60-seconds
Format: MP4
Orientation: landscape/horizontal

What to Include

Who you are | Introduce yourself and your organization. Share your mission and the audience you serve.
What you do | Highlight your products, services, or innovative solutions. Explain how your organization supports college admission counseling, enrollment management, student success, or related areas.
Why attendees should visit your booth | What makes your solution unique? What can conference attendees learn, experience, or gain by stopping by your booth? Mention any demos, resources, giveaways, or opportunities to connect with your team.

Sample Closing

“We’re excited to be a part of the Emerging Innovator Zone at. NACAC and look forward to meeting you at our booth. Stop by to learn how we’re helping institutions and students achieve better outcomes through innovation.”

Submission Deadline

Videos are requested by no later than September 28, 2026. Recordings may, and are encouraged to, be submitted prior to the deadline.

How to Submit

Email your recording to [email protected].

Tech Demo Day x AI Virtual Forum

New for fall 2026 – Tech Demo Day teams up with the AI Virtual Forum. An anticipated audience of 300+ highly-engaged attendees will convene virtually to join industry experts as they discuss the rapidly evolving impacts of artificial intelligence on college admission and learn about emerging AI tools that can enhance your work.

Rapid-fire presentations are available for purchase and are designed to help attendees to quickly evaluate products and services that can enhance their work.

Vendors can purchase 15-minute slots, featuring a recommended 10-minute presentation or demo followed by 5 minutes for Q&A. All sessions will be presented live and recorded for on-demand viewing, ensuring accessibility for those unable to attend in real time.

Schedule

The AI Virtual Forum takes place on Wednesday, August 19, 2026 from 1:45-5:15 PM EST. Time slots are confirmed on a first come, first served basis. Content is requested as soon as possible at time of contract.

Demo slot #1 SOLD!	1:45-2:00 PM
AI Forum Presentation – Part 1	2:00-3:15 PM
Demo slot #2 SOLD!	3:15-3:30 PM
Demo slot #3	3:30-3:45 PM
AI Forum Presentation – Part 2	3:45-5:00 PM
Demo slot #4	5:00-5:15 PM

Schedule subject to change.

Rates

$1,800 Per Slot

Sponsorship Includes:

Included in at least one (1) send of the Bulletin
Guaranteed – at least one (1) email promoting the event to the NACAC list
One (1) social media post promoting the webinar
List of attendees who opt in

Ready to get started?

Submit Demo Content

Industry Insights Webinars

Webinar Best Practices

Gain valuable thought-leader exposure while providing hands-on case studies and testimonials that show NACAC members how your products and services can help them each and every day in their profession! Industry Insights webinars are one-hour in length (45-minutes of content followed by 15-minutes of live Q&A).

Webinars are recorded and posted online for 1 year.

Per Webinar

Rates

$3,500 Per Webinar

Sponsorship Includes*:

One (1) complimentary email broadcast following the webinar to all registered attendees that have opted-in to receive third party communication
Contact information (name, email and institution) for participants who have opted-in to receiving information from the sponsor
Included in at least one (1) send of the Bulletin
Guaranteed – at least one (1) email promoting the webinar to the segmented group
One (1) social media post promoting the webinar

*Min. 8-week lead time for webinar scheduling. All materials must be submitted in a timely manor to guarantee promotions.

Ready to get started?

Available Dates:

Week of July 6 (Tue 7/7; Wed 7/8)
Week of Aug 17 (Tue 8/18 – Thu 8/20)
Week of Oct 19 (Tue 10/20 – Thu 10/22)
Week of Nov 2 (Tue 11/3 – Thu 11/5)
Week of Dec 7 (Tue 12/8 – Thu 12/10)

Submit Webinar Content

Email Broadcast Specs

Industry Insights Webinars

Webinar Best Practices

While NACAC cannot guarantee any pre-registration, join rates or attendee engagement, these resources may serve as helpful when developing Industry Insights webinar content. If you would like assistance in ideating concepts, angles or gaps in content, contact [email protected] to set up a work session!

Educate first. Sell second.

The most successful sponsored webinars don’t feel like sales presentations—they provide practical insights, original research, and actionable strategies that attendees can immediately apply. Organizations that lead with education build credibility, strengthen brand perception, and create more meaningful conversations with prospective customers.

Lead with expertise

Present a compelling industry challenge, emerging trend, or original research that helps attendees better understand their profession. Your product or solution should naturally support the discussion—not become the discussion.

Include practitioner voices

Whenever possible, feature a customer, association member, or industry practitioner alongside your organization. Case studies and real-world success stories consistently generate stronger engagement and audience trust.

Make it interactive

Encourage participation through live polls, audience questions, and Q&A. Interactive sessions keep attendees engaged and create valuable dialogue beyond a traditional presentation.

Share actionable takeaways

Attendees should leave with practical ideas, downloadable resources, or proven frameworks they can implement immediately.

Focus on education, not demonstration

Reserve detailed product demonstrations for follow-up meetings. During the webinar, briefly reference your solution only when it supports the educational story being told.

Sample Webinar Structure

time	content
5 min	Welcome, introductions, learning objectives
25-30 min	Educational presentation, industry insights, research or case study
10-15 min	Customer or practitioner discussion/panel
10-15 min	Live audience Q&A

Consider High-Value Topics

Original research and benchmark studies
Industry trends and future outlooks
Practical “how-to” strategies
Customer success stories and case studies
Lessons learned and best practices
Regulatory or policy updates
Emerging technology and innovation
Workforce, leadership, or operational changes

Remember what attendees value most…

Teach something new
Include real-world examples
Feature respected industry experts
Provide unbiased educational content
Allow time for audience questions

Join us in DC!

July 28-29, 2026 | Washington, DC

Promote your organization and increase brand recognition with an audience of over 250 college admission counseling professionals committed to championing the needs of diverse students within the college admission process.

NACAC’s Guiding the Way to Impact (GWI) conference is aimed at college admission counseling professionals who are committed to championing the needs of students from a range of backgrounds as they go through the college admission process.

The conference is evolving to empower professionals with the tools, strategies, and partnerships needed to navigate today’s challenges and make real, lasting change in college access and success for all students who aspire to higher education.

Keynote speakers, education sessions, small group sessions, roundtable discussions, and networking opportunities will provide avenues for both personal and professional growth.

View Sponsorship Opportunities

Geofencing Ad Specs

Ad SPECIFICATIONS

Geofencing Bundle	run time	Size	Price
40,000 Impressions *Includes both types of geofencing	-Traditional Mobile Geofence for 3 days. -Historical Geofence for 1 month.	300×50 300×250 320×50 320×480 336×280	$3,000

*Only offered on Mobile

Geofencing is mobile marketing taken to the next level, allowing a perimeter to be set up around the convention center that triggers user interaction when attendees enter the space. Geofencing also lets you get the most out of your advertising with powerful analytics, including insights into how many people see your ad and how many people engage.

By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices after the show. Don’t miss this targeted advertising opportunity!

Contact your NACAC account
executive for more information

Jeryl Parade

Account Executive
860.830.1792
[email protected]

Schedule a Meeting

Laura Gaenzle

Account Executive
717.430.2351
[email protected]

Schedule a Meetin g

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The National Association for College Admission Counseling (NACAC) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancellable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are non-cancellable.

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

A high-resolution PDF/X-1a file is required for all ads.
Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
All fonts used must be embedded in the PDF file.
Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
Flatten all layers and set transparency to highest setting.
Ads must be suitable to print as-is. Association is not responsible for any errors in content.
PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

Submit artwork to [email protected]

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

SPONSOR LOGOS

Thank you for your support of NACAC events! Sponsor logos should be submitted as soon as possible at time of contract to avoid undue rushes for signage and website updates.

Logo Assets

Please provide all of the logo formats and assets listed below by the deadline indicated in your reminder email:

Full color .eps or AI
Full color PNG or JPEG
White/knockout .eps or AI
White/knockout PNG or JPEG
Company name as it should appear in text
Click through URL for digitally hosted logo placements

How to Submit Logo Assets

Send your logos via the submission portal. If you would like to re-use logos that had been submitted for past events, please issue the request to [email protected].

Logo Tips & Best Practices

Provide logos files with no background color – these will look better on signage and websites!

If possible, provide versions of your logo that do not include small text like taglines and slogans. These can get illegible when printed.

Submission Deadlines

The due date listed in your reminder email is representative of the cutoff for recognition on printed signage and/or digital placements. Sponsors may still be accepted after these deadlines. Please contact [email protected] or your Account Executive if you have questions about the nearest or other upcoming deadlines.

LOCATOR ADS

Thank you for your support of NACAC events!

Ad Specs

All ads must be at least 300 dpi resolution.

1/2 Page: 2250 x 1350 px JPG, JPEG or PNG

1/4 Page: 2100 x 750 px JPG, JPEG or PNG

How to Submit Ads

Send your logos via the submission portal. If you would like to re-use ads that had been submitted for past events or have any trouble accessing the upload, please issue the request to [email protected].

Submission Deadlines

The dates listed below represent the target deadlines for ads. Ads are encouraged to be submitted early and may still be accepted after these deadlines.

Event	Ads Due
Atlanta, GA and Cleveland, OH College Fair	Dec. 11, 2025
Pittsburgh, PA College Fair	Dec. 13, 2025
Columbus, OH College Fair	Dec. 24, 2025
Greater Los Angeles College Fair	Dec. 27, 2025
Miami, FL College Fair	Jan. 15, 2026
New Jersey College Fair	Jan. 18, 2026
Austin, TX College Fair	Jan. 20, 2026
Rochester, NY College Fair	Jan. 29, 2026
Syracuse, NY College Fair	Jan. 30, 2026
Springfield, MA and Hartford, CT College Fair	Jan. 31, 2026
Buffalo, NY College Fair and Charlotte, NC College Fair	Feb. 4, 2026
Houston, TX College Fair	Feb. 16, 2026
New York College Fair	Mar. 5, 2026
Montgomery County College Fair	Mar. 7, 2026
Prince George’s County College Fair	Mar. 10, 2026
Boston, MA College Fair	Mar. 13, 2026
Providence, RI College Fair	Mar. 15, 2026
Metro Detroit College Fair	Mar. 16, 2026
Denver, CO STEM College Fair

Sponsored Research: College Openings Update

Sponsored Research: Convenings

Research Roundtable Sponsorship Opportunities

Sponsored Research: NACAC-Led

Sponsored Research: Partner-Led

Sponsored Research: State of College Admission

Digital Billboards

Graphic Specs

Design Notes

Submission Deadline

How to Submit Ads

ONSITE PROMOTIONAL MATERIALS

How to Submit Promotional Materials

Promo Tips & Best Practices

Submission Deadlines

Sponsored Research Opportunities

Advancing the future of college admission through research.

A trusted platform for research visibility

About NACAC

The Journal of College Admission

CIRCULATION

avg. views per issue

The Journal of College Admission

Sponsored Content

The Journal of College Admission

The Journal of College Admission Digital Edition

AD OPPORTUNITIES

Opening Half-Page Sponsorship

Pop-Up Ads

The Bulletin E-newsletter

Frequency

Circulation

OPEN RATE

ADVERTISING OPPORTUNITIES

2026 Distribution Dates

Email Broadcasts & Direct Mail Lists

Email Broadcasts

Direct Mail

Email Broadcasts

Why Email Broadcasts?

open rate

Direct Mail

Why Direct Mail?

Email Broadcast File Specifications

Retargeting Campaign

Rates

Specs

Website Advertising

Maximize your exposure with website advertising opportunities—designed to help you reach the right audience and elevate your impact.

College Openings Update

NACAC Learn

NACAC Engage

College Openings Update

Pageviews

Avg. time on page

Unique pageviews

Exclusive Sponsorship

NACAC Engage Advertising

total users

total logins

Avg logins per month

NACAC Learn Advertising

unique page views

active user accounts

Digital Ad Deadlines

2026 DIGITAL AD DEADLINES

2027 Digital ad deadlines

Sponsored Eblast Deadlines

Ad Submission Requirements

Advertiser Design Packages

Package 1

Package 2

Package 3

Additional Options

Ad Resize

HTML Conversion

Where College Admission Counseling Professionals Unite

September 23-25, 2027 | Kansas City, MO

Sponsorships

Exhibits

Contact your NACAC account
executive for more information